Pitch Agent | Brand Identity Development for Small Businesses

What is branding, anyway?

Branding is the process of creating a personality or identity for a product or service, or even an individual. Just like people, brands have a personality all their own - the difference, is that the creator of a brand can control its "genetics", and completely tailor the personality however it might be desired. The most successful brands in the world have mastered this and create alluring and exciting brand experiences that create customer loyalty and repeat business.

By going through a comprehensive brand development exercise, the brand-maker can create an identity that carries an authentic personality that consumers will connect with. The end result is a set of core values and a brand promise that will shape and guide business descisions of all kinds - from who gets hired to packaging design, to market position and advertising tactics, all developed to appeal to the desired audience.

Businesses that are committed to increasing sales and influencing customers will hire a branding professional to create a cohesive message and look for their brand, and then support it with marketing and sales initiatives. Every successful brand does this by investing in a consistent brand message.

Below is a list of resources that Pitch Agent recommends for those ready to dig deep into their soul, and develop a brand identity for their next big idea...

BRANDING FOR DUMMIES - No joke. I love this book because on page 11 it tells you to hire a professional and logo design doesn't come until chapter 8. 'Nuf said. buy it

THE 22 IMMUTABLE LAWS OF BRANDING - Great information for the businessperson who is ready to take responsibility for his brand. Smart people wrote an easy to read book about a challenging, complex subject. buy it

BRAND CALLED YOU - An interesting look at branding an individual. buy it

WHY WE BUY - A wonderful study on the habits and emotions of consumers. If you care about reaching people, read this book. buy it

THE E MYTH - I highly recommend this to any entrepreneur. Avoid the downside of being your own boss. buy it

THE CREATIVE HABIT - The most insightful, creative, passionate book on creativity I've read yet. Not only does it dispense invaluable insight on the totally valid idea of a "creative habit", but it gave me a newfound respect for the art of dancing and of course, for Twyla Tharp, who sounds like a truly amazing person. buy it

LOVEMARKS - Kevin Roberts is a branding godfather. This is a fun flip through book with a lot of creative inspiration, and hopefully it will remind you why you love what you do. buy it

LADIES WHO LAUNCH: CREATIVITY AND ENTREPRENEURSHIP AS A LIFESTYLE - Women are kicking men's butts in the business of starting a business. They're seeking more control of their time and serving their lifestyle needs. And they're doing it with great ideas and incredible business models. This book is an overview of the feminine approach to business building and an inspirational read for women considering starting her own business. buy it

RULES FOR REVOLUTIONARIES - Because Guy Kawasaki is a trip, and you have ADHD. buy it

THE CHICAGO MANUAL OF STYLE - Just keep it handy. buy it

I.D. MAGAZINE - A magazine geared toward design professionals, but irresistible to anyone who loves cool product design. See what's hot on the international design scene. Sure to inspire your creativity every month. buy it




	What is branding, anyway? Branding is the process of creating a personality or identity for a product or service, or even an individual. Just like people, brands have a personality all their own - the difference, is that the creator of a brand can control its "genetics", and completely tailor the personality however it might be desired. The most successful brands in the world have mastered this and create alluring and exciting brand experiences that create customer loyalty and repeat business. By going through a comprehensive brand development exercise, the brand-maker can create an identity that carries an authentic personality that consumers will connect with. The end result is a set of core values and a brand promise that will shape and guide business descisions of all kinds - from who gets hired to packaging design, to market position and advertising tactics, all developed to appeal to the desired audience. Businesses that are committed to increasing sales and influencing customers will hire a branding professional to create a cohesive message and look for their brand, and then support it with marketing and sales initiatives. Every successful brand does this by investing in a consistent brand message. Below is a list of resources that Pitch Agent recommends for those ready to dig deep into their soul, and develop a brand identity for their next big idea... BRANDING FOR DUMMIES - No joke. I love this book because on page 11 it tells you to hire a professional and logo design doesn't come until chapter 8. 'Nuf said. buy it THE 22 IMMUTABLE LAWS OF BRANDING - Great information for the businessperson who is ready to take responsibility for his brand. Smart people wrote an easy to read book about a challenging, complex subject. buy it BRAND CALLED YOU - An interesting look at branding an individual. buy it WHY WE BUY - A wonderful study on the habits and emotions of consumers. If you care about reaching people, read this book. buy it THE E MYTH - I highly recommend this to any entrepreneur. Avoid the downside of being your own boss. buy it THE CREATIVE HABIT - The most insightful, creative, passionate book on creativity I've read yet. Not only does it dispense invaluable insight on the totally valid idea of a "creative habit", but it gave me a newfound respect for the art of dancing and of course, for Twyla Tharp, who sounds like a truly amazing person. buy it LOVEMARKS - Kevin Roberts is a branding godfather. This is a fun flip through book with a lot of creative inspiration, and hopefully it will remind you why you love what you do. buy it LADIES WHO LAUNCH: CREATIVITY AND ENTREPRENEURSHIP AS A LIFESTYLE - Women are kicking men's butts in the business of starting a business. They're seeking more control of their time and serving their lifestyle needs. And they're doing it with great ideas and incredible business models. This book is an overview of the feminine approach to business building and an inspirational read for women considering starting her own business. buy it RULES FOR REVOLUTIONARIES - Because Guy Kawasaki is a trip, and you have ADHD. buy it THE CHICAGO MANUAL OF STYLE - Just keep it handy. buy it I.D. MAGAZINE - A magazine geared toward design professionals, but irresistible to anyone who loves cool product design. See what's hot on the international design scene. Sure to inspire your creativity every month. buy it
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